Aliza Sherman of Web Worker Daily wrote a very interesting piece about how companies should prepare and react to crisis via social media networks. I thought the same principles apply for non-profits and churches, too, and wanted to share this with churches to consider.

Here are two compelling quotes from the brief article:

My advice is to plan now. Don’t wait for that communications crisis to take place before planning for how you’ll handle the fallout when something bad (inevitably) happens.

Here’s #5 from the list of things to do:

5. Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.