Twitter For Churches » response http://twitterforchurches.com/blog Helping Churches Leverage Twitter Thu, 19 Aug 2010 13:02:53 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Crisis Communications for the Social Media Age http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/ http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/#comments Mon, 29 Jun 2009 15:55:06 +0000 Anthony Coppedge http://twitterforchurches.com/blog/?p=293 Aliza Sherman of Web Worker Daily wrote a very interesting piece about how companies should prepare and react to crisis via social media networks. I thought the same principles apply for non-profits and churches, too, and wanted to share this with churches to consider.

Here are two compelling quotes from the brief article:

My advice is to plan now. Don’t wait for that communications crisis to take place before planning for how you’ll handle the fallout when something bad (inevitably) happens.

Here’s #5 from the list of things to do:

5. Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.

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