Lots of churches will use mailers, door hangers and even phone trees (auto phone dialers with a pre-recorded message) to spread the word about their upcoming special Easter services.

But what if your church could reach thousands of people for free and nearly instantly? That’s the power of not only your network (church members), but of their network of family, friends, neighbors and co-workers!

As the illustration on the left demonstrates, the exponential power of social networking isn’t how many people your church invites, but in how many people those friends invite from their network, and then how many people from that group invite friends from their network, and so on and so on.

For this Easter, or for any event where your church needs to maximize the power of social networks, think of how to leverage a simple, free and existing technology, like Twitter, to easily reach not only more people, but people with a personal connection to your church.

It’s more personal, more targeted, faster and free. That’s the power of a free viral marketing campaign using social networking for your church!

To learn how to use Twitter most effectively, make sure your church leaders have a copy of the $5 E-book, “The Reason Your Church Must Twitter”.