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Posts Tagged ‘church’

Texting Stats Continue to Show Increase in Usage

Tuesday, June 9th, 2009

A fascinating study with some very illuminating data was recently publicized by the Vlingo Consumer Mobile Messaging Habits Report. The entire article by Jack Loechner, from MediaPost.com, is posted here.

I found some of these stats to be very educational. They show us, as local churches, the impact and signficance of leveraging texting, such as Twitter, as an important strategy for these key demographics (and beyond).

  • Nearly 60% of mobile phone owners use their phones to text
  • 94% of teens make up the largest user group - 13 to 19 age group remains the most active, sending more than 500 texts per month on average
  • 20-somethings at 87%
  • Those in their 40s, usage jumped from 56% in 2008 to 64% this year
  • Those in their 50s it jumped from 38% to 46%.

Despite the popularity of mobile data services, of those surveyed:

  • 41% do not text
  • 70% do not browse the Web on their mobile phones
  • 73% do not use email on their mobile phones
  • 74% report that they would use voice enablement as a way to make text messaging easier

These trends show a lot of what is working and the growth and adoption rate of older demographics. These trends will continue and make it impossible for churches to ignore the importance of instant communication and conversation via text messaging.

Twitter’s free service, ease of use and meteoric rise in popularity make it one of the most effective tools for churches to use in leveraging text messaging. If you’ve not read it yet, go download a copy of the E-Book, “The Reason Your Church Must Twitter” for only $5.

What say you about this data?

Oklahoman News: Tweet spirit growing

Tuesday, June 9th, 2009

A regional newspaper talked with several churches of varying sizes and denominations to better understand the value and power of Twitter for churches. The article states “Trendsocial networking tool helps churches reach out, stay in touch”.

The article uses Scriptural references in additions to quotes from pastors and lay leaders, a first that I’ve seen in these news reports. Here are a few key quotes from the article, which you can read here:

“It doesn’t replace a lot of things — it doesn’t replace church, community or being with people — but it is another way to keep connected. We view it as a way for a leader to communicate with a lot of followers without a lot of extraneous (effort).” – Dale Swanson, Victory Church, Executive Pastor

“The Rev. Dave Evans, 53, senior pastor of Highland Baptist Church in Moore, OK, said he realized 150 to 200 members of his congregation were members of Facebook. He said he decided to try Facebook and Twitter for the outreach opportunities. Evans said Twitter has allowed him to follow the day-to-day lives of others and lets them do the same with him. “It is a way to offer prayer, support and encouragement to each other,” he said.

The Rev. George Back, 67, longtime dean of St. Paul’s Episcopal Cathedral, said his church, 127 NW 7, has about 70 people connected to its Facebook page. He said each day, more people are following its tweets on Twitter, though the church only joined the latter a few weeks ago. He said social networking seems to meet a need in a society where lots of people don’t know other people in their immediate vicinity very well. ”If you think back 100 years, people were meeting in the store or the bank. Now people are driving from place to place; they’re pressing the button and going into the garage and not seeing their neighbor,” Back said. ”Today, they are encountering one another in different ways. This enables a process that has been short-circuited by modern times. In that sense, it’s not brand-new; it’s a resurgence of something that was lost and now is found — that ongoing connection.”

Time Magazine Talkin’ Twitter & Church

Monday, May 4th, 2009

In case you missed it, Twitter has made another huge surge into the public’s consciousness via a new article in Time Magazine about Twitter and Church. Here’s an excerpt from the article:

On Easter Sunday, pastor Todd Hahn prefaced his sermon by saying, “I hope many of you are tweeting this morning about your experience with God.”

“It’s a huge responsibility of a church to leverage whatever’s going on in the broader culture, to connect people to God and to each other,” says Hahn.

If worship is about creating community, Twitter is an undeniably useful tool. The trick is to not let the chatter overshadow the need for quiet reflection that spirituality requires. At Westwinds, people can ask questions about the sermon that the pastors will answer later, or they can tweet in real time and hope another congregant offers insight. Some use Twitter as a note-taking tool. Often, it’s pastor-directed, with McDonald preaching while Voelz taps out, “In what way do you feel the spirit of God moving within you?” Discuss.

NYC Church Tweets “The Passion of the Christ”

Friday, April 10th, 2009

FoxNews reported that a church in New York City will be Tweeting a play of the Passion of the Christ on Good Friday. Here’s the brief story:

In a marriage of Christian tradition and digital technology, Wall Street’s Trinity Church is using the micro-blogging service Twitter to perform the story of Jesus Christ.

Followers of twspassionplay will receive tweets from the main characters of the play for three hours beginning at noon on Good Friday. The feed also can be delivered to mobile devices or e-mail addresses.

I gotta admit, that’s interesting, but I’m not sure how useful it will be other than as a good PR move. Your thoughts?