Texting Stats Continue to Show Increase in Usage
A fascinating study with some very illuminating data was recently publicized by the Vlingo Consumer Mobile Messaging Habits Report. The entire article by Jack Loechner, from MediaPost.com, is posted here.
I found some of these stats to be very educational. They show us, as local churches, the impact and signficance of leveraging texting, such as Twitter, as an important strategy for these key demographics (and beyond).
- Nearly 60% of mobile phone owners use their phones to text
- 94% of teens make up the largest user group - 13 to 19 age group remains the most active, sending more than 500 texts per month on average
- 20-somethings at 87%
- Those in their 40s, usage jumped from 56% in 2008 to 64% this year
- Those in their 50s it jumped from 38% to 46%.
Despite the popularity of mobile data services, of those surveyed:
- 41% do not text
- 70% do not browse the Web on their mobile phones
- 73% do not use email on their mobile phones
- 74% report that they would use voice enablement as a way to make text messaging easier
These trends show a lot of what is working and the growth and adoption rate of older demographics. These trends will continue and make it impossible for churches to ignore the importance of instant communication and conversation via text messaging.
Twitter’s free service, ease of use and meteoric rise in popularity make it one of the most effective tools for churches to use in leveraging text messaging. If you’ve not read it yet, go download a copy of the E-Book, “The Reason Your Church Must Twitter” for only $5.
What say you about this data?
Posted on June 9th, 2009, by Anthony Coppedge
:: Awesome Find Anthony :: was waiting for you to come up with some useful bits of church data… thx for this one. RT countdown in 5…. 4…. 3…. 2…. 1…
fantastic data… I wonder if this will change with textPlus? free group texting… hottest app in the iTunes store.